Wall Street Journalさんのインスタグラム写真 - (Wall Street JournalInstagram)「Beverage aisles are teeming with new, boozy drinks sold under household-favorite brands such as Mountain Dew, SunnyD, Simply Orange juice and Eggo. The crossover products have multiplied as companies like PepsiCo and Coca-Cola look to gain a foothold in fast-growing alcoholic beverage categories.⁠ ⁠ Regulators, consumer groups and public-health experts say these crossover products have the potential to create consumer confusion—and result in a parent inadvertently buying and serving alcohol to underage children.⁠ ⁠ The federal Alcohol and Tobacco Tax and Trade Bureau reviews product labels to ensure that they don’t mislead consumers. States have jurisdiction over where alcoholic products may be sold at retail. Virginia in July implemented a new law barring retailers from shelving alcoholic products next to their nonalcoholic versions. The Illinois Liquor Control Commission in May issued an emergency rule with similar restrictions.⁠ ⁠ Consumer advocates and public-health experts criticized the introduction in recent months of SunnyD Vodka Seltzer and Eggo Brunch in a Jar Sippin’ Cream. SunnyD fruit drinks and Eggo waffles have long been marketed to children.⁠ ⁠ Marketing alcohol under a brand that is popular among kids could make that product appeal to underage drinkers, public-health researchers said.⁠ ⁠ Read more at the link in our bio.⁠ ⁠ Photo: Eggo」9月5日 0時01分