Wall Street Journalさんのインスタグラム写真 - (Wall Street JournalInstagram)「That request to round up your bill at the checkout counter for charity is one of the simplest ways to help nonprofits. But consumers are showing signs of fatigue as these tiny appeals for goodwill multiply.⁠ ⁠ Shoppers aren’t worried about spending a dollar on worthy causes like PetSmart’s efforts to help shelter animals find homes or Costco’s campaigns to help sick kids. They’re tired of chain restaurants and retailers asking for money, especially as a broader array of businesses are also asking customers to tip their employees. ⁠ ⁠ Vastly more donation campaigns now include a round-up component than they did in 2020, according to a report on charity appeals in the checkout line from social impact organization Engage for Good. One reason for the campaigns’ growing popularity: They work. ⁠ ⁠ Round-up initiatives, now found everywhere from stores to movie theaters and casinos, can raise millions in weeks. Stop & Shop’s campaigns for breast-cancer research and food-security efforts garner between $1 million and $2 million in a month, says Jennifer Barr, who oversees the grocery chain’s charitable giving.⁠ ⁠ Yet people are growing weary of being asked, data shows. The number of consumers who said they donated to a charity at the register is down steeply over the past two years, according to a 1,000-person survey by corporate-philanthropy software company Accelerist. It dropped from 80% in 2021 to 59% in 2023.⁠ ⁠ Read more at the link in our bio.⁠ ⁠ 📷: Sam Kelly for @wsjphotos」9月4日 0時00分