ニューヨーク・タイムズさんのインスタグラム写真 - (ニューヨーク・タイムズInstagram)「Jenna Lyons, the former creative director and president of J. Crew, has joined the rebooted “Real Housewives of New York City.” Why? In an interview with The New York Times before the beloved show’s return on July 16, Lyons talks about what it's been like transitioning from the world of fashion to reality TV.  When Lyons left J. Crew in 2017, she also left the public eye. She didn’t really return until late 2020, when she hosted a design competition show on Max for one season — a move into the reality TV world. Still, the announcement, last October, that she’d star on the upcoming season of “The Real Housewives of New York City,” drew much attention.  Lyons, 55, was known for being tasteful, aspirational. The Housewives were a brawling pageant of guilty pleasure, redefining the cultural meaning of “housewife.” (Many of them were, in fact, divorced.) They were flamboyant, chaotic. Two of them went to prison. To be a Housewife, as Andy Cohen, the Bravo host and executive producer of the Housewives franchise, said in an interview, is to be “funny, dramatic, outspoken, surprising.” (Wealthy is implied.) What made Lyons click for him was that you couldn’t look away from her. “When she comes on the screen, you want to see more of her,” Cohen said.  For her part, Lyons believed appearing on television could help advance her business pursuits, like her false eyelash brand LoveSeen. “We need the exposure,” she said. She also liked the idea of bringing some queerness to a largely straight franchise.  Tap the link in our bio to read the full interview with @jennalyonsnyc. Photo by @yael_malka」6月27日 6時32分 - nytimes

ニューヨーク・タイムズのインスタグラム(nytimes) - 6月27日 06時32分


Jenna Lyons, the former creative director and president of J. Crew, has joined the rebooted “Real Housewives of New York City.” Why? In an interview with The New York Times before the beloved show’s return on July 16, Lyons talks about what it's been like transitioning from the world of fashion to reality TV.

When Lyons left J. Crew in 2017, she also left the public eye. She didn’t really return until late 2020, when she hosted a design competition show on Max for one season — a move into the reality TV world. Still, the announcement, last October, that she’d star on the upcoming season of “The Real Housewives of New York City,” drew much attention.

Lyons, 55, was known for being tasteful, aspirational. The Housewives were a brawling pageant of guilty pleasure, redefining the cultural meaning of “housewife.” (Many of them were, in fact, divorced.) They were flamboyant, chaotic. Two of them went to prison. To be a Housewife, as Andy Cohen, the Bravo host and executive producer of the Housewives franchise, said in an interview, is to be “funny, dramatic, outspoken, surprising.” (Wealthy is implied.) What made Lyons click for him was that you couldn’t look away from her. “When she comes on the screen, you want to see more of her,” Cohen said.

For her part, Lyons believed appearing on television could help advance her business pursuits, like her false eyelash brand LoveSeen. “We need the exposure,” she said. She also liked the idea of bringing some queerness to a largely straight franchise.

Tap the link in our bio to read the full interview with @jennalyonsnyc. Photo by @yael_malka


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