ニューヨーク・タイムズさんのインスタグラム写真 - (ニューヨーク・タイムズInstagram)「Shirley Raines provides food, hygienic services and unconditional support to people without a home in Los Angeles through her nonprofit Beauty 2 the Streetz. To Raines, the people she serves are royalty: “kings” and “queens” who have been dealt a bad hand.  Raines, 55, wants to spread that outlook — and has harnessed social media to do so. A camera hangs in the truck where she passes out food, capturing moments that are uploaded to her TikTok and Instagram accounts (with 5.3 million and 373,000 followers) in an effort to change the narrative on homelessness. Social media is also a fund-raising device for an operation that runs entirely on donations, Raines said.  @beauty2thestreetz became a registered nonprofit in 2019. Sydney Granados, the organization’s executive coordinator, estimates that it feeds about 1,000 people each week, mostly on Skid Row, an area of downtown Los Angeles. Some days, Raines brings McDonald’s burgers. Other days, it’s pizza from Costco. Sometimes a chef in a food truck cooks enchiladas, chicken tortilla soup or vegan cauliflower steaks. Raines and her volunteers also hand out toiletries — toothpaste, toothbrushes, deodorant, shampoo — and they even color hair.  “Everybody wants to feel clean,” said Raines, who used to be homeless. “Everybody wants to feel good about themselves. I have a queen right now, we did her hair purple a couple weeks ago. I’ve never seen her smile so big. Her hair, all the purple has washed out, but her smile is still the same, because of the lasting effects of all the praise she got when her hair was colored. Those things don’t wash off.”  Tap the link in our bio to read about Raines and her program of “spiritual CPR.” Photos by @alexwelshphoto」6月27日 4時55分 - nytimes

ニューヨーク・タイムズのインスタグラム(nytimes) - 6月27日 04時55分


Shirley Raines provides food, hygienic services and unconditional support to people without a home in Los Angeles through her nonprofit Beauty 2 the Streetz. To Raines, the people she serves are royalty: “kings” and “queens” who have been dealt a bad hand.

Raines, 55, wants to spread that outlook — and has harnessed social media to do so. A camera hangs in the truck where she passes out food, capturing moments that are uploaded to her TikTok and Instagram accounts (with 5.3 million and 373,000 followers) in an effort to change the narrative on homelessness. Social media is also a fund-raising device for an operation that runs entirely on donations, Raines said.

@beauty2thestreetz became a registered nonprofit in 2019. Sydney Granados, the organization’s executive coordinator, estimates that it feeds about 1,000 people each week, mostly on Skid Row, an area of downtown Los Angeles. Some days, Raines brings McDonald’s burgers. Other days, it’s pizza from Costco. Sometimes a chef in a food truck cooks enchiladas, chicken tortilla soup or vegan cauliflower steaks. Raines and her volunteers also hand out toiletries — toothpaste, toothbrushes, deodorant, shampoo — and they even color hair.

“Everybody wants to feel clean,” said Raines, who used to be homeless. “Everybody wants to feel good about themselves. I have a queen right now, we did her hair purple a couple weeks ago. I’ve never seen her smile so big. Her hair, all the purple has washed out, but her smile is still the same, because of the lasting effects of all the praise she got when her hair was colored. Those things don’t wash off.”

Tap the link in our bio to read about Raines and her program of “spiritual CPR.” Photos by @alexwelshphoto


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