ニューヨーク近代美術館のインスタグラム(themuseumofmodernart) - 4月16日 04時30分

“Reach out, call us and we will fill you or empty you.”

In 1968, John Giorno launched his first “Dial-A-Poem” hotline in New York, which transmitted recorded poems to millions of callers throughout the city, instantly and free of charge. ​​Over six decades, the project expanded poetry’s reach as well as the definition of who can be considered a poet, bridging genres, disciplines, and generations.

Galvanized by urgent social movements, Giorno incorporated texts by radical poets and political activists when the work was shown in the 1970 MoMA exhibition “Information,” organized by Kynaston McShine. Placing revolutionaries in the same category as poets was as much a statement about the intersection of art and activism—both of which “open up consciousness”—as it was a means to amplify their messages to the widest possible audience.

Giorno was part of a generation of artists dreaming of an interconnected world, seeking freedom from the limitations and conventions imposed by corporate networks, and transforming tools of mass media into instruments for creative expression. A great deal of “Dial-A-Poem’s” staying power owed to its quiet form of broadcast, which was experienced intimately.

☎️ Pick up a phone and listen to 200 poems selected by the artist in 2012 from his archive of thousands in “Dial-A-Poem,” new on view in Gallery 414, along with notes and documentation illustrating how Giorno originally arranged the poems.
☎️ Dial in from anywhere! Call +1 (917) 994-8949 to listen in.
☎️ Read more on #MoMAMagazine, link in bio.

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[1] John Giorno with “Dial-A-Poem” telephones. Courtesy the John Giorno Foundation. [2] Installation view of John Giorno’s “Dial-A-Poem” in the exhibition “Information,” The Museum of Modern Art, New York, July 2–September 20, 1970. Digital image © 2023 Department of Imaging and Visual Resources, The Museum of Modern Art, New York. Photo: James Matthews. [3] John Giorno. “Dial-A-Poem.” 1968/2012. Acquired through the generosity of the International Council of The Museum of Modern Art in honor of Kynaston McShine, 2018. © 2023 Estate of John Giorno. Photo: Jonathan Dorado.

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