TIME Magazineのインスタグラム(time) - 11月23日 23時00分

Macy's held its first annual parade on Thanksgiving Day in 1924, when store employees dressed as clowns, knights and cowboys marched along with elephants and horse-drawn floats in what was then called the Macy’s Christmas Parade.

Giant balloons joined the parade in 1927, starting with Felix the Cat. But Felix had no way to be deflated. When the parade ended, he was simply released into the sky, where he burst. The next year, designers added a release valve to the balloons that, they hoped, would slowly leak helium while the animals drifted harmlessly out to pasture. According to TIME, “Macy’s claimed that they would float hundreds of miles away from New York before landing softly in fields or people’s yards.” The balloons came with a return address and an incentive: whoever found one could return it to Macy’s for a $100 reward.

Before Thanksgiving dinner, tap the link in bio to learn the history of the parade.

Photographs by Librado Romero—The New York Times/Redux; Art Whittaker—NY Daily News Archive/Getty Images; Bettmann/Getty Images; Stan Honda—AFP/Getty Images; Julia Nikhinson—AP

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