New York Times Fashionさんのインスタグラム写真 - (New York Times FashionInstagram)「Rahul Mishra, the first Indian designer to show at Paris Haute Couture Week, is returning to the event on Monday. Mishra, who is based in Delhi, India, and who made headlines for dressing Zendaya in a shimmery blue sari, said South Asian wedding wear helped keep his business of “mindful luxury” thriving.  @rahulmishra_7 said a huge chunk of his business came from weddings: designs for brides as well as the kurtas, pantsuits and saris for family members. Weddings are “red carpet” events for people who aren’t celebrities, he said — especially in Indian culture, where weddings often span multiple days, requiring many outfits for a long list of guests.  Mishra is ambivalent about the traditional red for brides (“cliché,” he said), and seeks inspiration instead from the ancient Indian designs that used calico textile, an unbleached fabric made from cotton fibers.  Each handmade piece takes anywhere from 1,000 to 8,000 hours to make, he said. An ethically paced production process has proved crucial for Mishra’s ethos of “mindful luxury.” “The slowness is so powerful that it creates more participation for people who can work on creating that beautiful outfit,” he said.  Read the full article by @sadibahasan at the link in bio. Photo by @khandelwal_saumya」6月30日 5時10分 - nytstyle

New York Times Fashionのインスタグラム(nytstyle) - 6月30日 05時10分


Rahul Mishra, the first Indian designer to show at Paris Haute Couture Week, is returning to the event on Monday. Mishra, who is based in Delhi, India, and who made headlines for dressing Zendaya in a shimmery blue sari, said South Asian wedding wear helped keep his business of “mindful luxury” thriving.

@rahulmishra_7 said a huge chunk of his business came from weddings: designs for brides as well as the kurtas, pantsuits and saris for family members. Weddings are “red carpet” events for people who aren’t celebrities, he said — especially in Indian culture, where weddings often span multiple days, requiring many outfits for a long list of guests.

Mishra is ambivalent about the traditional red for brides (“cliché,” he said), and seeks inspiration instead from the ancient Indian designs that used calico textile, an unbleached fabric made from cotton fibers.

Each handmade piece takes anywhere from 1,000 to 8,000 hours to make, he said. An ethically paced production process has proved crucial for Mishra’s ethos of “mindful luxury.” “The slowness is so powerful that it creates more participation for people who can work on creating that beautiful outfit,” he said.

Read the full article by @sadibahasan at the link in bio. Photo by @khandelwal_saumya


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