Vanity Fairさんのインスタグラム写真 - (Vanity FairInstagram)「By the end of 2013, BuzzFeed had it all. In the midst of an evolving digital landscape, Disney—and Bob Iger—knew acquiring the rapidly-growing media company would be the perfect way to reframe itself in an evolving digital landscape. An offer from Disney was like winning the lottery, and CEO Jonah Peretti knew that. But he wasn’t interested. He decided to ride the digital media wave—until it crashed. “In the cold terms of venture capital, Peretti’s—our—decision not to sell to Disney will go down as one of the dumbest in the history of digital media,” writes former BuzzFeed editor-in-chief Ben Smith. Read an exclusive excerpt from his new book, ‘Traffic,’ detailing how Jonah Peretti left Disney at the altar to the tune of nearly half a billion dollars. Illustration by @selmanhosgor」4月29日 4時30分