アリゾナ・ミューズさんのインスタグラム写真 - (アリゾナ・ミューズInstagram)「Imagine walking into a shop and knowing that whatever you needed to buy had a positive impact on the Earth. How good would that feel? Sustainability should not be an add-on but a given every time. There should always be transparency about where each garment was made and the people who made it. This way brands would no longer have to hide the embarrassingly cruel life-cycle of their garments. We could remove the ‘sustainable’ and just call it ‘fashion’.  A farmer once said to me, ‘Humans do their best work when they are in a hurry’. That helped me to forgive the inaction of the world, which had been making me angry for quite some time. Up until that point I had been asking, ‘How could we have waited this long?’ Now the waiting is being replaced with action and momentum, thanks to inspiring leaders and global movements such as @gretathunberg’s Fridays for Future, @janefonda‘s Fire Drill Fridays and @extinctionrebellion.  Change starts with an almost childlike inquisitiveness about the world. We must keep asking ‘why?’ about everything we buy until we get to the truth. The fashion industry will have to change if we insist on questioning them. The future relies on what you choose to do next...  Link in bio for my full essay with the wonderful @countryandtownhouse, the 2021 #GreatBritishBrands cover🌎」1月16日 0時31分 - arizona_muse

アリゾナ・ミューズのインスタグラム(arizona_muse) - 1月16日 00時31分


Imagine walking into a shop and knowing that whatever you needed to buy had a positive impact on the Earth. How good would that feel? Sustainability should not be an add-on but a given every time. There should always be transparency about where each garment was made and the people who made it. This way brands would no longer have to hide the embarrassingly cruel life-cycle of their garments. We could remove the ‘sustainable’ and just call it ‘fashion’.

A farmer once said to me, ‘Humans do their best work when they are in a hurry’. That helped me to forgive the inaction of the world, which had been making me angry for quite some time. Up until that point I had been asking, ‘How could we have waited this long?’ Now the waiting is being replaced with action and momentum, thanks to inspiring leaders and global movements such as @グレタ・トゥーンベリ’s Fridays for Future, @ジェーン・フォンダ‘s Fire Drill Fridays and @extinctionrebellion.

Change starts with an almost childlike inquisitiveness about the world. We must keep asking ‘why?’ about everything we buy until we get to the truth. The fashion industry will have to change if we insist on questioning them. The future relies on what you choose to do next...

Link in bio for my full essay with the wonderful @countryandtownhouse, the 2021 #GreatBritishBrands cover🌎


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