国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 1月14日 23時37分

2018 Resolution: Take better photos ?. Decades before selfie sticks were in vogue, Polaroid cameras like this Swinger 3000 gave people an affordable way to take photos and see the results within minutes.
In 1947, Edwin H. Land, founder of the Polaroid Corporation, first demonstrated his instant photographic process. Years of research and development culminated in the Polaroid Land camera Model 95 in 1948. The camera held eight 3 ¼ x 4 ¼” sepia-toned images, which began processing in the camera and finished developing once pulled out of it. Prints were usually ready in under sixty seconds ⏱. The low-cost Swinger camera and Type 20C black and white film were introduced in 1965, just two years after Polaroid perfected instant color film. Prize-winning ad campaigns using slogans such as “$19.95 swings it” were effective. The Swinger line was so popular that the company produced later models like the Polaroid Big Swinger 3000.
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