アンダーグラウンドのインスタグラム(resul80k2) - 9月3日 20時34分


#yungblud
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British sub-culture and music are at the very heart of the brand. It inspires us and we hope that we inspire those in our relative universe. From the early Manchester days of #PostPunk and #NewWave through the years of #Madchester and #Jungle, to the #Indie, #NewRave and #Grime of now, the music soundtrack is always with us and ingrained in our aesthetic ventures.
The multitude of genres, voices, beats and melodies that we look to is vast- as with those who reversely don our apparel. Everyone from #AdamAnt to #LadyGaga has braced the stage, and accomplished a huge feat doing something they love, dressed in Underground.
Knowing our humble, renegade beginnings, we look to support the new, the unsigned, the upcoming and the established - all of them share our spirit. As do our customers.
#Underground boasts a sizeable but rare crossover in our customer and inspiration base- the bands or artists that inspire us are commonly the customers we serve. The give and take between the two is a prized and unique one- and we look no further than our precious consumers to see where our constant evolution takes us next.

And this sentiment was discovered once again when we discovered @yungblud. Truly and brilliantly doing what he loves, in our #Apollocreepers. Check out his debut single '#KingCharles'.


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