スミソニアン博物館のインスタグラム(smithsonian) - 3月16日 07時53分

A story “Mad Men” overlooked: Caroline R. Jones, who spearheaded advertising that changed how Americans thought about some of the world's most popular brands.
Jones built a trailblazing career as an advertising executive, starting as a copywriter in the early 1960s and eventually founding multiple firms. Her clients included American Express, the National Urban League and Kentucky Fried Chicken (her agency developed the slogan “We Do Chicken Right!”). Throughout her career, Jones struggled against the assumption that her ads should only address African American consumers. Many times her targeted ad campaigns were so successful that companies used them for national work—but, in one case, replaced African American figures with white models.
Jones died in 2001, but her story lives on through items of hers at our @国立アメリカ歴史博物館. #WomensHistoryMonth #HiddenHerstory

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