バイエルのインスタグラム(bayerofficial) - 2月11日 01時08分

Young Farmers are the Future

Young farmers across the globe have taken up the challenge of continuing their #family #agribusiness. To be successful, this generation also applies clever strategies to counter misconceptions, generate society’s trust and stay connected.

We spoke to some farmers around the globe – like Corbin Schuster, a farmer from Freeling in South #Australia. “With Facebook, we can also solve problems revolving around the use of new machinery faster and develop better solutions to improve our farms”, says Corbin. From his perspective, it is important for #farmers to be open and transparent: “Consumers have become a lot more aware of where their food comes from,” he says. They want farmers to be food producers but they also want them to manage the land responsibly and look after the immediate environment. “I think we’ve already been successful with our initiatives because people are starting to realize that farming and food production is an essential part of society,” Schuster continues. To him, social media is also a convenient tool to network with other young farmers: “Facebook is becoming a large part of every-day farming life. With it, we can also solve problems revolving around the use of new machinery faster and develop better solutions to improve our farms.”


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