Instagramのインスタグラム(instagram) - 1月9日 01時38分

"We started @newenglandouterwear when the brand was just an idea in our heads," says Dan Heselton, who co-founded New England Outerwear Co. in 2012. "We didn't know if this thing would work, or if people even cared, but we wanted to record the process of us learning the craft of shoe making and the progression and growth of not just the product itself, but the brand and us as people." Today, New England Outerwear employs a team or craftspeople assembling shoes and boots from a small workshop in Maine. Through photos and videos shared to Instagram, the company's followers get an intimate glimpse at the people and machinery behind their products. "A main goal of ours is to convey our process," says Dan, "and the fact that our shoes are handcrafted in our own factory using timeless methods." Of video on Instagram, Dan says, "I can't think of a better way to portray the craftsmanship and skill that goes into a handmade product." To see more photos and videos from New England Outerwear's workshop, follow @newenglandouterwear on Instagram.

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