Vogue Runwayのインスタグラム(voguerunway) - 11月25日 01時43分


In this age of personality, digital influence is increasingly being translated into contemporary labels that fill the gap between luxury and fast fashion. In the decade since the first Scandinavian influencer brands born of blogs, fashion has entered a period of minimalist mania, favoring some of these labels. Yet the stereotype of the region’s style as being almost exclusively clean-lined and tonal belies the evolution of Scandi cool. Think about it: Dressed in a colorful print dress, the Ganni Girl started going global in 2012; and Rotate, the label launched by street-style faves Jeanette Madsen and Thora Valdimars, is celebrating five years of glam party looks. At the link in bio, find a shoppable timeline of Scandi influence in fashion. Photographed by @STYLE DU MONDE


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