Harper's BAZAARさんのインスタグラム写真 - (Harper's BAZAARInstagram)「Many companies look to the future to create innovative fragrances. But new beauty company @futuresociety is drawing inspiration from the past, using biotechnology to revive lost flowers. “The beauty industry has been embracing biotech for years now, with ingredients like hyaluronic acid that are already being derived using biotech processes,” says Jasmina Aganovic, founder and CEO of Future Society. “But as the production cost has come down, it’s enabled a lot of other possibilities.” At Future Society, this meant looking to scientists who, using preserved botanical specimens collected at Harvard University’s Herbaria, sequenced the genetic codes of extinct flowers dating back to 1812, which was then used to source a mix of notes—synthetic, natural, and bioengineered—inspired by the scent molecules of the extinct flowers. Keep reading at the link in bio.」11月5日 0時15分