Nylon Magazineのインスタグラム(nylonmag) - 11月3日 02時32分

Luxury fashion labels are playing into the virality of Korean pop groups not just by inviting them to sit in the front rows, but by enlisting them as brand ambassadors. With all of the @BLACKPINK members inking contracts — Jennie (Chanel), Jisoo (Dior), Rosé (YSL), and Lisa (Celine) — to @BTS members signed with brands like Valentino and Bottega Veneta; even newly launched girl groups @NewJeans, @LE SSERAFIM, and @aespa have joined the families of Louis Vuitton, Loewe, and many others. And this is just a handful of names on a very long roster.

But what about South Korea’s top stars makes them so coveted and influential in the fashion industry? At the link in bio, @indiajde dives in.

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