HYPEBEASTさんのインスタグラム写真 - (HYPEBEASTInstagram)「It takes a certain level of ubiquity for a brand to represent the entirety of a product. Think Google for searching, BAND-AID for wounds or a Popsicle for ice-cream. So why would an entity belonging to that lucky few choose to rebrand, and what happens to its legacy when it does? ⁠ ⁠ This is one of the many questions posed by fans in regards to @easportsinsider’ longstanding football series, ‘FIFA’, which officially ended its 30-year partnership with the governing organization last year and will soon make its official debut as @easportsfc.⁠ ⁠ Hypebeast spoke with the game’s VP of Brand, David Jackson, to understand the reasons behind the switch, the nuances in the latest game and visual identity, as well as uncover how this game will take the franchise to new heights. Releasing globally tomorrow, September 29, follow the link in our bio to learn more about ‘EA SPORTS FC 24.’⁠ ⁠ Photo: EA SPORTS」9月29日 3時30分