モンブランのインスタグラム(montblanc) - 8月30日 23時27分
Montblanc Around The World
Destination: China
Montblanc celebrated the launch of the latest chapter of its global campaign, The Library Spirit: Episodes From Around The World at an event in Shanghai. Guests including Montblanc global brand ambassador and campaign protagonist JING Boran, Brand ambassador XIN Zhilei, Friend of brand HOU Minghao, and FENG Tang joined Montblanc CEO Nicolas Baretzki and Montblanc Artistic Director Marco Tomasetta at the historic Sunke Villa, where the expanded Montblanc Extreme 3.0 collection was also unveiled.
For one night only, Montblanc transformed the space into an immersive experience that captured the spirit of the library. This was brought to life through a large installation made of cascading books, an ink wall, and live calligraphy, reinforcing Montblanc’s connection to the universe of writing and words. Fern blue was blended throughout to echo the latest color of the Montblanc Extreme 3.0 collection, with key pieces on display blending classic heritage and the contemporary dynamism of Shanghai with Montblanc’s own DNA.
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2023/8/30