Levi’sのインスタグラム(levis) - 7月10日 22時00分
These Highsnobiety-exclusive jeans celebrate 150 years of Levi's 501®
Without the Levi's 501®, the history of denim (and fashion as a whole) would look a lot different.
The model was the first-ever pair of contemporary blue jeans, launched after founders of the brand, Levi Strauss and Jacob Davis, received patent number 139,121 in May 1873. And to celebrate the 150-year anniversary of that occasion, we've created our own version of the jeans.
On the back of each pair, a QR code can be found on a woven patch below the left back pocket. Explaining his personal affinity with 501® jeans and its history in Highsnobiety's hometown of Berlin, a scan of this QR code presents our very own Vice President of Creative & Buying: Herbert Hofmann.
The Levi's 501® will be available on the @highsnobietyshop on Wednesday, 12th July.
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2023/7/10