New York Times Fashionさんのインスタグラム写真 - (New York Times FashionInstagram)「A little-known brand called BayouWear that was born at a New Orleans jazz festival has come to reflect the city itself. In 1975, while in graduate school at Tulane University, Bud Brimberg had to come up with a project for a business class. His idea: have an artist in New Orleans create a poster as merchandise for a local music festival that is now known as the New Orleans Jazz & Heritage Festival. Starting in 1981, he has also made printed Hawaiian shirts sold at the festival. After introducing the shirts, which also feature a unique motif each year, Brimberg started to offer other pieces, including shorts and dresses. The clothes, called BayouWear, have turned into a sort of unofficial uniform for Jazz Fest attendees and performers like Irma Thomas, a soul singer and a festival fixture known for taking the stage in a custom dress featuring the latest print. Past prints have featured alligators, iris flowers, brass instruments, streetcars and palm trees. Lisa Alexis, the director of the Office of Cultural Economy in New Orleans, said the BayouWear clothes have taken on a larger meaning for the city. “Everyone looks forward to the design each year,” she said. “It just seems to give a very comprehensive representation and feel of our New Orleans culture.” See BayouWear on display at this year’s Jazz Fest at the link in bio. Photos by @ek_the_pj」5月25日 23時25分