Suntory Whiskyのインスタグラム(suntorywhisky) - 5月20日 22時00分
In the 70’s, whisky sales in Japan skyrocketed. With the economic growth and further liberalization, the eyes and palate of consumers had become increasingly sophisticated.
This led to the emergence of the super premium category as people were willing to pay more for upscale brand experiences.
Second Generation Master Blender Keizo Saji not only inherited his father’s vision but elevated Suntory whisky-making with the establishment of 2 new distilleries, Hakushu and Chita. With 3 distilleries and solid innovation in producing a wider range of diverse whiskies, Keizo laid the foundation for the coming era of long-aged whiskies.
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2023/5/20