How did chef and former punk drummer Brooks Headley turn his all-vegetarian vision into the season’s hottest new restaurant? After closing in 2021, @superiorityburger officially reopened at 9pm on a Saturday night at the beginning of the month with no announcement. By Monday, Headley’s team was doing upwards of 275 covers per night, all with just a handful of booths and tables, pressed close together, and a nine-seat soda fountain. Find out how it all happened—from the cult-adored vegetarian burger to the perfect playlists—on this week’s #GQHYPE at the link in bio.
Written by Brett Martin. Photos by @jeremy_liebman.
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