New York Times Fashionさんのインスタグラム写真 - (New York Times FashionInstagram)「Tickets may be in high demand to get inside Taylor Swift’s Eras Tour, but last week, the lines outside the Raymond James Stadium stadium in Tampa, were made up of hundreds of fans waiting to get their hands on highly-coveted merch.  More than 36 hours before @taylorswift took the stage, fans of all ages camped out, waiting  overnight in the rain before scrambling for souvenirs. Fans were able to buy merchandise inside the stadium on each of the three nights that Swift would perform at the home of the Tampa Bay Buccaneers. So why bother waiting all night in the rain?  One fan, who had tickets to a show, said it was because of what she had seen on social media — specifically, “the TikToks about how bad all of the arenas are with the merch lines and the traffic.” And after many items at previous tour stops had been selling out, fans were willing to wait for certain prize pieces. Nearly every person outside the stadium on Wednesday morning was trying to buy a blue crew neck sweatshirt, the most-sought after item among fans.  The hours of waiting gave fans — including women who grew up alongside the 33-year-old singer and teens who never knew a world without Swift — a chance to feel at home among hundreds of others who shared a love for Swift’s songs about high school bullies and first loves, about heartbreak and loss.Despite the chill in the air and the steady drizzle, spirits were high. “The weather could definitely be better,” said Gina Delano, who was handing out free snacks and drinks to those waiting in line, “but if this is what it takes to get merch, then this is what we’ll do.”  Read more from @4evrmalone about the scramble for Taylor Swift merchandise. Photos by @zackwittman」4月20日 3時28分 - nytstyle

New York Times Fashionのインスタグラム(nytstyle) - 4月20日 03時28分


Tickets may be in high demand to get inside Taylor Swift’s Eras Tour, but last week, the lines outside the Raymond James Stadium stadium in Tampa, were made up of hundreds of fans waiting to get their hands on highly-coveted merch.

More than 36 hours before @テイラー・スウィフト took the stage, fans of all ages camped out, waiting overnight in the rain before scrambling for souvenirs. Fans were able to buy merchandise inside the stadium on each of the three nights that Swift would perform at the home of the Tampa Bay Buccaneers. So why bother waiting all night in the rain?

One fan, who had tickets to a show, said it was because of what she had seen on social media — specifically, “the TikToks about how bad all of the arenas are with the merch lines and the traffic.” And after many items at previous tour stops had been selling out, fans were willing to wait for certain prize pieces. Nearly every person outside the stadium on Wednesday morning was trying to buy a blue crew neck sweatshirt, the most-sought after item among fans.

The hours of waiting gave fans — including women who grew up alongside the 33-year-old singer and teens who never knew a world without Swift — a chance to feel at home among hundreds of others who shared a love for Swift’s songs about high school bullies and first loves, about heartbreak and loss.Despite the chill in the air and the steady drizzle, spirits were high. “The weather could definitely be better,” said Gina Delano, who was handing out free snacks and drinks to those waiting in line, “but if this is what it takes to get merch, then this is what we’ll do.”

Read more from @4evrmalone about the scramble for Taylor Swift merchandise. Photos by @zackwittman


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