HYPEBEASTさんのインスタグラム写真 - (HYPEBEASTInstagram)「@hypebeaststyle: Every second and third Friday in April, over 250,000 antsy live-music fiends traverse the billboard-packed roads to Indio, California, for @coachella’s annual music and arts festival. ⁠ ⁠ Among them, thousands of social media creators arrive with suitcases carrying outfits that have been meticulously curated for weeks, or sometimes months, ahead of the three-day event. In packs, they move into their brand-sponsored homes, attend exclusive pre- and post-parties, share aspirational #content and, most importantly, debut the brave looks they’ve carefully concocted for the weekend. For influencers, Coachella is their Met Gala.⁠ ⁠ But, how did a music festival that started as an indie punk-rock event transform into a multi-tiered, brand-backed fashion extravaganza? Click the link in bio for our deep dive.⁠ Photo: @wisdm/@bretmanrock/@rickeythompson」4月15日 4時03分