newbalanceのインスタグラム(newbalance) - 4月9日 00時04分

Introducing “Conversations Amongst Us,” creative directed by @JoeFreshgoods in collaboration with Black Soles, and co-starring NBA Champion Kawhi Leonard.

In a culture where you’re only as fresh as your white sneakers and your fit is the perfect conversation starter, communication, both verbal and nonverbal has remained significant in connecting us. Historically and culturally, Black people have communicated with unique words and gestures that don’t have to be explained because amongst us it’s all understood. From the head nod to dapping someone up to African American vernacular, these styles of communication show a collective respect and admiration for one another.

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• JoeFreshgoods