AMBUSHのインスタグラム(ambush_official) - 2月9日 18時23分


SPRING / SUMMER 2021 CAMPAIGN
Inside the comfort zone.

The AMBUSH Spring Summer 2021 campaign makes real the idea of the house, maison, 家 or casa. Photographed by Ethan James Green, we see the idea of a comfort zone interrogated.
Is comfort a relaxed fit, or is it feeling empowered in one’s clothes?

The opposing forces at play in the collection are brought to life through the set design, inspired by modern Japanese architecture in the style of the AMBUSH Workshop in Tokyo’s Shibuya. Breaking up these graphic lines, reflecting the cultural mix that informs AMBUSH, we see Italian furniture in flowing shapes. Billowing fabric contrasts with the concrete, just as the collection mixes the hard and the soft. Thus, the foundations of the AMBUSH home are laid.

Discover more about our new Spring Summer 2021 collection at ambushdesign.com.

Creative Direction @YOON @wesayhi
Photography @ethanjamesgreen
Styling @mr_carlos_nazario
Models @anokyai @_malikanderson_
Set Design @frau.juliawagner
Hair @jawaraw
Make-Up @susiesobol_makeup
Production @apstudioinc
Casting @lizgoldson_casting


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