デイビルゲールエミッケルセンのインスタグラム(daybirgeretmikkelsen) - 2月2日 20時52分


DAY Birger et Mikkelsen’s debuting showcase in CPHFW takes the collection away from the traditional runway and places it on the streets of a city, where you can see the DAY woman in action. Both the city and the woman purposefully anonymous —because the new DAY woman can be anyone and be anywhere.

Autumn Winter 2021 constitutes a relaunch for the brand, and is a delineation of everything our muse, a real woman, represents: the freedom to be who you are regardless of age, work, relationships or other imposed ideals; the strength that lies in feeling attractive; and the genuineness that secures loyalty to your values.

The collection explores the notion of functionality, of needing clothes that work for the everyday but that allow us to dream and imagine a new tomorrow —resulting in a curated universe of smart sartorial choices, bespoke prints and a masterly mix of textures, where no style is superfluous or impractical.

In the end, the new DAY is all about celebrating all aspects of a woman’s life and making dressing for the occasion delightful.

Thanks to our amazing team and partners.

Creative Direction: @cexsteen
Concept and Art Direction: @working.holidays
Direction: @rasmusroerbaek
Production: @andreapreiss @alfredlauritzen @blonde.media
Photography: @frederik_la
BTS photography: @katrinegoeth
Styling: @agnesbuch
Make-up: @stine_rr
Soundtrack: @ulrikvincent
Choreography: @ronnimorgenstjerne
Casting: @frederikkelinde_ @kimberly_gre @lunaschulze @_linekjaergaard_ @jiaozoey @warsaaaan

#DAYbirgeretmikkelsen #imagineanewDAY #CPHFW #AW21


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