HYPEBEASTのインスタグラム(hypebeast) - 11月22日 23時44分

#hypeAF: With the ongoing Coronavirus, many brands are shifting gears and making use of its budget that’s not spent on yearly activations. @エスティローダー is the latest brand to take the unique approach as the skincare brand has contracted NASA to take 10 bottles of its Advanced Night Repair to the International Space Station where it will be featured in a photoshoot in the Cupola observational module with the planet Earth as the backdrop. This campaign will cost Estee Laude a total of $128,000 USD where one of those bottles will be auctioned off for charity when returned from space.⁠
Photo: NASA/Getty Images⁠

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