Vogueのインスタグラム(voguemagazine) - 11月4日 02時14分


@lochelsbakery has been a local favorite ever since it opened its Hatboro, PA location in 1984, best-known for its elaborate, multi-tiered wedding and confirmation cakes. In recent years it has gained a level of attention, though, that nobody—least of all its owners—could have predicted. Customers are driving in from New Jersey, Virginia, Delaware and beyond; orders are coming in from all over the country; members of the press, including a pair of Russian reporters from Moscow TV, circle the line hungrily.

The reason for @lochelsbakery's sudden celebrity? The cookies. In 2008, the Lochel family, who has owned the bakery for three generations, experimented with selling sugar cookies iced with the names of Barack Obama and John McCain, inviting customers to buy their preferred candidate’s cookie and tallying up the results. The winner was Obama, and two months later, he was sworn in as president. The same thing happened in 2012, and soon, @lochelsbakery's “cookie count” became as accurate a bellwether as any for the results of the presidential election. (More so than some polls, even; when national polling had Hillary Clinton leading in 2016, @lochelsbakery's cookie count correctly pointed to Donald Trump.)

Tap the link in our bio to read more. Photographed by @gigilaub


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