Vogueのインスタグラム(voguemagazine) - 9月9日 00時07分


About five years ago, Atlanta-based designer and mother of three Alissa Bertrand began to tinker with new additions to her daughters’ wardrobes. In January 2019, she created an Instagram account to show off her ingenuity: @jabellafleur. For about a year and a half, Bertrand was posting in relative anonymity, but in the summer of 2020, Bertrand saw her follower count balloon.

“I just try to create what I would have wanted to see growing up,” Bertrand says of the dreamy imagery she produces with her iPhone XR in and around her Atlanta home. “I never saw images of girls in fashion. That sense of confidence, and power, I never saw that. I probably would be a different person by being exposed to something like that.”

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