トームのインスタグラム(tomenyc) - 8月7日 05時31分


“...IN A VIDEO uploaded to TikTok last December, a white teen saunters through an airport terminal, roller suitcase in hand. As he passes the check-in counter for Spirit—the notoriously awful low-cost airline—a look of mild irritation crosses his face. He glances left, then right. “Whew chile, the ghetto,” he says, elongating the o in ghetto. Only it's not the young man's voice we hear. It's that of reality diva NeNe Leakes, whose audio was pulled, edited, and resynchronized for the eight-second clip.

Chris Guarino, the guy with the suitcase, is an 18-year-old college student in South Florida. He joined TikTok “as a joke,” according to his bio, and his posts are generally preoccupied with goofball antics. Typical fare: In a video from last year, he mocks his dog Coco for having a “little potato booty.” On a good day, Guarino is lucky to get 1,000 eyes on a post. That is, until December, when he uploaded the Spirit airline parody. It became his biggest hit, exceeding half a million views.

Videos like Guarino's are among a disturbing and ongoing form of content production that suggests a twisted love of Black culture through caricature. It's been called digital blackface, and Blackmon started seeing examples of it almost immediately after she joined TikTok, mostly being posted by young white women and white gay men. “I have never seen so many teenagers who are this race-obsessed,” she says. “My Blackness is not a show, it's not something you just turn on.” Another user, 19-year-old Mia Brier, calls it “low-key racism”—you might have to sit with it for a moment before the extent of the ugliness becomes clear.

Minstrelsy thrives on TikTok, but the phenomenon goes back a long way. The earliest American iterations emerged in the 1840s as a form of entertainment and endured for more than a century. White people would darken their skin with burnt cork, greasepaint, or shoe polish and perform in variety shows. The musical acts, comedy sketches, and dances relied on stock characters, like Sambo and Zip Coon, to parade Blackness as laughably uneducated or as a target of humiliation.” @wired @jasonparham @jesspettway


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