スティーヴン・フライのインスタグラム(stephenfryactually) - 6月19日 13時58分

There comes a day in every man’s life when he needs to wear an elephant themed tie. Forward, Fox and Chave. How do they pronounce themselves? The Fox is easy enough, but Chave? Does it rhyme with “shave”, or is it frenchified into shahvay? It can’t be chav surely, a word thankfully well past its sell-by-date.

The company started as a supplier of silk ties to high-street stores, but was bought in 2001 by current managing director Jemima Haddock. I suppose changing the name to Fox and Haddock, delightful and memorable (and easy to pronounce) as it would be, might have led people to suppose it was one of those Frog and Firkin type chain pubs rather than one of the country’s most brilliant and imaginative purveyors of silk ties, scarves and accessories for men and women. The women’s range includes an item called a “silk scrunchie”, which I think might refer to that sphincter-like object my women friends so often leave behind, an elasticated ring that I believe is meant to restrain hair but which, when I find under the kitchen table, in the car’s footwell or between sofa cushions, I use to hold bunches of parsley or stray pencils.

@foxandchave are known for their imaginative use of art and artefacts. If you want a silk Frida Kahlo, Van Gogh, William Morris or Jackson Pollock, it’s the company for you. They do a Kandinsky necktie that is so lovely it’ll make you faint. Or maybe you want a tie or silk square depicting the Bayeux Tapestry or Magna Carta. Their great speciality is providing bespoke ties for the leading museums and art galleries as well as for individual customers. I believe you can upload a picture to their website and they’ll create something silky and delicious just for you. Fine idea for Father’s Day – too late this year, I’m afraid.

Elephants don’t forget and I wear the elephant tie for a very special reason. One that I’ve forgotten.

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