スキャパレリのインスタグラム(schiaparelli) - 5月3日 20時51分

The Unisex Triple Debut, 1928.
Schiaparelli launches her perfume S, with a triple start.
S is the first of the long and famous line of Schiaparelli fragrances.
S was considered one of the very first unisex fragrances ever created.
S stands for the initial of Schiaparelli, the magic letter that became a symbol of the Maison, one she trusted in her own superstitious way.
Always ahead of her time, the S perfume - reissued in 1961 as seen in the last two slides - was dedicated to Elsa's idea of a radically modern lifestyle. S worshipped a life outside, a life of sport, and above all, a life of travel. With a sort of pre-feminist #espritSchiap, Elsa’s own example demanded that a woman’s life could look and feel and breathe more like a man’s. In fact, fresh with a bitter zest, S stands out from the sweet and floral fragrances of the time. The original black and white S bottle, with a very minimalist and geometric square shape, was presented in a matchbox package. The S signed the rectangular cap and a fabric stitching knot was around the neck of the bottle.
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