HYPEBEASTのインスタグラム(hypebeast) - 10月25日 07時05分

@hypebeastradio: This week on #BusinessofHYPE, @jeffstaple sits down with @r0b1970 and @TreisHill of @alifenewyork. One of the originators of streetwear’s hype culture, Alife has maintained cultural relevancy for twenty years. The duo discuss the early beginnings, being a test ground for sneaker drops, complicated partnerships, maintaining the “DNA” of the brand and much more.⁠
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Link in bio and thank you for tuning into Business of HYPE, in collaboration with @byt.nyc and directed by @daniel.navetta.⁠
Photo: Eddie Lee/HYPEBEAST

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• TreisHill