ヌーディージーンズさんのインスタグラム写真 - (ヌーディージーンズInstagram)「Start your own f*cking brand. This is the title of the new book written by our founder, Maria Erixon.⁠⠀ ⁠⠀ “At the time, we were almost the only company building a brand based tangibly on values. When we started Nudie Jeans in 2001, we decided that environmental awareness and human rights would permeate everything we did. The world has largely caught up in 2019 and as we’ve grown, opportunities have opened up to us to be able to contribute to the journey. We’re trying to make good use of the chance,” writes Maria in the book.⁠⠀ ⁠⠀ Maria also writes about the little company that became a global brand, about successes and setbacks, and the sacrifices that entrepreneurship requires. The book is also a love letter to denim and the indigo dye that turns each pair of jeans into a unique work of art – and to everyone who has been part of the journey.⁠⠀ ⁠⠀ Start Your Own F*cking Brand will be published in English and Swedish. Maria’s book is now released on the Swedish market with the English version to be released in November. ⁠⠀ You can buy the Swedish version in book stores around Scandinavia and nudiejeans.com now. Link in bio #nudiejeans #startyourownfuckingbrand」10月19日 17時08分