ボンド・ナンバーナインのインスタグラム(bondno9ny) - 10月12日 03時25分

BOND NO. 9 FiDi

Introducing FiDi: An energetic, masculine new scent from Bond No. 9
This fall, New York’s most iconic fragrance house takes you to the southern tip of Manhattan to capture the pulse and promise of one of the city’s most historic neighborhoods.

THE INSPIRATION

Winding cobblestone streets shaded by towering skyscrapers and grand old banks, buzzing nightlife, waterfront views.

The Financial District—nicknamed FiDi—is a neighborhood in transformation, reflecting the best of old and new New York: an indomitable spirit and willingness to reinvent, reinvigorate, and rebuild. Now home to a new generation of ambitious young New Yorkers, FiDi is where the City of New York was in fact created, with the establishment of the New Amsterdam settlement in 1625. Here, where the Hudson and East River meet, is where one finds the New York Stock Exchange and City Hall, South Street Seaport and Fulton Market, and the rebuilt One World Trade Center. It is the site of Revolutionary War battles, the first inauguration of President George Washington, and Alexander Hamilton’s final resting place, at Trinity Church. It remains the city’s powerful financial hub, but afterhours and on the weekend, it feels more like a secret enclave, transforming into a destination for exploration and fun, dotted with stylish cocktail bars, restaurants, and parks. “For me, the excitement is always downtown,” says Bond No. 9 president and founder Laurice Rahmé. “This neighborhood is just starting. A young population has moved in, and it is full of energy and youth. I like that feeling of something new—in an old place. It’s the contrast New York offers.”

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