国立アメリカ歴史博物館さんのインスタグラム写真 - (国立アメリカ歴史博物館Instagram)「If you went to the cosmetics counter in the early 1990s you might see this compact or petition. By placing pledge cards and petitions at makeup counters and branding certain Estée Lauder products with pink ribbon designs, Evelyn Lauder and her colleagues tapped into women’s purchasing power to raise funds for the Breast Cancer Research Foundation.  After Evelyn Lauder was diagnosed with breast cancer in 1989, she became an advocate for women’s health. In 1992 she and Alexandra Penney, editor of Self magazine, launched a pink ribbon campaign to bring attention to breast cancer. Lauder and Penney drew inspiration from the red ribbon campaign to raise awareness of AIDS.  Today, objects from those early campaigns and the Breast Cancer Research Foundation’s continued work joined our medical history and philanthropy collection. Objects from today’s donation will go on view tomorrow in our updated Giving in America case.  Click on the link in the bio to learn more about this donation and Evelyn Lauder’s story.  #BecauseOfHerStory #WomensHistory #WomensHistoryMonth #AmericanHistory #HistMed #MedSci #HistStem #BusinessHistory #philanthropy #AmericanGiving #MedicalHistory #1990s」3月20日 3時32分 - amhistorymuseum

国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 3月20日 03時32分


If you went to the cosmetics counter in the early 1990s you might see this compact or petition. By placing pledge cards and petitions at makeup counters and branding certain Estée Lauder products with pink ribbon designs, Evelyn Lauder and her colleagues tapped into women’s purchasing power to raise funds for the Breast Cancer Research Foundation.
After Evelyn Lauder was diagnosed with breast cancer in 1989, she became an advocate for women’s health. In 1992 she and Alexandra Penney, editor of Self magazine, launched a pink ribbon campaign to bring attention to breast cancer. Lauder and Penney drew inspiration from the red ribbon campaign to raise awareness of AIDS.
Today, objects from those early campaigns and the Breast Cancer Research Foundation’s continued work joined our medical history and philanthropy collection. Objects from today’s donation will go on view tomorrow in our updated Giving in America case.
Click on the link in the bio to learn more about this donation and Evelyn Lauder’s story.
#BecauseOfHerStory #WomensHistory #WomensHistoryMonth #AmericanHistory #HistMed #MedSci #HistStem #BusinessHistory #philanthropy #AmericanGiving #MedicalHistory #1990s


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