サマンサウィルスのインスタグラム(samanthawills) - 11月22日 15時16分
This afternoon at @TheFashionInstitute I spoke with students studying their Diploma of Business, I shared the story of the SW brand from startup to global stage & personal stories of each of the following topics. For anyone interested, here is & cut and paste of my keynote talking points. ⠀
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If you can’t be assed reading through the below bullet points, I believe the most important is the very last point, so you can scroll straight to end for CliffsNote.– SWx⠀
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BRAND; YOU⠀
•Know your values⠀
•Be trustworthy⠀
•Your work means nothing if you don’t have personal integrity⠀
•The time you spend on social media, spend double that reading books. If you don’t have time to fit all this in, reassess your time allocation to the former⠀
•Be genuine in celebrating the successes of your friends, peers & rivals⠀
•Be the person who makes people feel seen⠀⠀
•Your personal brand is the highest currency you will ever own ⠀
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WHATEVER YOU CHOOSE TO DO, MAKE IT MATTER⠀
•There is no insignificant task⠀ ⠀
•How do people FEEL when the interact with you? ⠀
•Our first language is body language, what does yours say?⠀
•Be Interested, not interesting⠀
•Do more than you are paid to do⠀
•Listen. Don’t just wait for you turn to talk⠀
•Nurture relationships⠀
•Every person who crosses your path has something to teach you⠀
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IF YOU LAUNCH YOUR OWN BRAND⠀
•It has to be more than just a product⠀
•Learn to be a good story teller⠀
•What is your legacy, do work that matters⠀
•Be the first to put your hand up when the brand has made a mistake. Don’t wait to be called on it⠀
•How you treat your most difficult customer is the true sign of your brand integrity⠀
•Show gratitude for those who choose to work in your company; they are choosing to build YOUR dream⠀
•Be consistent with your word,brand message & your Mgmt style⠀
•Don’t compare your Chapter 1 to someone elses Chapter 20⠀
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BE KIND⠀
•To others. To yourselves⠀
•Above anything else in your life & career, this is the biggest investment you can make in this world⠀ ⠀
PAY IT FORWARD⠀
•Open Networking. Share your ideas, this is how communities are built⠀
•Give your time & knowledge⠀
•Be generous for no reason⠀
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2018/11/22