ロサンゼルスカウンティ美術館のインスタグラム(lacma) - 3月22日 10時01分


Click the link in our bio to learn more about our #FoundinTranslation self-guided driving tour. ⠀

Olvera Street was the passion project of Christine Sterling, who saw a dilapidated street in downtown—the site of the original 1781 Pueblo de Los Ángeles settlement—and envisioned a “Mexican Street of Yesterday in a City of Today.” As historian William D. Estrada has written, “The theme was ‘old Mexico,’ pitting a timeless, romantic, homogeneous Spanish-Mexican culture against industrialization, immigration, urban decay, and modernity itself.” Completed in 1930, the street was home to souvenir shops, restaurants, mariachis, and artisans. Countless period photographs portray costumed merchants smilingly eager to share (and sell) their timeless culture.⠀

Olvera Street remains one of L.A.’s most popular tourist attractions, but as early as 1949 such astute observers as Carey McWilliams wrote disdainfully that it was “still another attempt to institutionalize the false legend.” It was part of what he called “fantasy heritage,” which obscured a century of discrimination against people of Mexican descent by bathing them in the golden light of an imagined past. ⠀

:: First photo courtesy of the Autry Museum of the American West; 2010.65.1, second photo by Carol M. Highsmith via Wikimedia Commons #LACMAEverywhere


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