アンダーグラウンドのインスタグラム(resul80k2) - 8月10日 05時58分

[1/6] Underground – a sub culture champion that was born out of a love of renegade style.
It began in Manchester, 1981. A city in the North of England, Manchester at that time was bleak, poverty-stricken and depressed from industrial decline. Yet there remained a defiant, relentless creativity from the true melting pot of sub-cultures that co-existed there. Punks, Post Punks, Gothics, New Romantics and Football Casuals- and even remnants of Northern Soul all co-habited in the city. Up until that point- and even up to the current day- it was a rare anomaly to find that number of sub-cultures in one place, at that one time. You could say that Underground was born at the exact right moment, in the exact right place.
From what then seemed a doomed landscape, Underground’s beginnings stem modestly from a store in the heart of Manchester. We reached out to fashion and sportswear brands to acquire stock for the store, only to be shunned for being too small and too ‘unorthodox’. The only reaction to rejection was to push further, and sure enough, our true spirit was forged. This rejection provided the perfect motivation for the non-conformist, punk-minded Underground. | Switch on your notifications to hear the rest of our story. |

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