国立アメリカ歴史博物館のインスタグラム(amhistorymuseum) - 12月6日 01時27分

Winter colds seem to be going around this week. Even between coughing fits, this 1920s ad catches our eye. Maybe it's the bold colors and simple shapes. Made by German-born artist Lucian Bernhard (1883–1972), this ad diverges from Art Nouveau. Instead of emulating flowing lines and harmony with nature, Bernhard's Modernism embraced the new urbanism and fought to attract the viewer's eye amidst a barrage of advertising posters.
Want to see more by Bernhard? Click the link in our profile.
#AdHistory #AdvertisingHistory #Design #Typography

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