Instagramのインスタグラム(instagram) - 9月23日 09時48分


Aaron Caddel has had a love affair with carbs for as long as he can remember. Two years ago, he opened the first Mr. Holmes Bakehouse (@mrholmesbakehouse), a pastry palace filled with out-of-the-box treats like strawberry- and jasmine tea-filled doughnuts and white chocolate matcha cruffins (a croissant and muffin hybrid). Aaron and his team have dreamed up so many drool-worthy recipes that their store in San Francisco experienced an unusual robbery: “When we got there, they had left the cash drawer, equipment — even our iPad was safe. The only thing that was missing was our recipe book. That night we knew we were seriously on to something.”
As customers enjoy sweet treats in one of the four stores — there are locations in California and South Korea — many take photos featuring the neon signs, gold foil peace signs and tiled floors that make the space stand out. This is exactly what Aaron had hoped for: “It is amazing how close and connected you can feel to a person through a collage of their lives. We wanted our brand to be a part of that culture.”
This feature is part of #MadeToCreate, a new series highlighting our community of entrepreneurs, makers and artisans on Instagram.
Photo of @mrholmesbakehouse by @junissahardianto


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